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Susan Langenstein
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Green Homes Favored Across the Board

November 19, 2015 1:00 am

During the housing downturn, green homes provided support to the ailing residential market. Now, green homes promise to be an important element of the recovering market, according to a recently released study by Dodge Data & Analytics in partnership with the National Association of Home Builders (NAHB) and with the support of Ply Gem Industries. In fact, a high percentage of home builders and remodelers report individuals of all ages are interested in green homes and features—and particularly those over age 55.

"Builders and remodelers have long recognized that green is the future of home building," says Tom Woods, a home builder from Blue Springs, Mo., and chairman of the National Association of Home Builders (NAHB). "Since we first began partnering on this study with Dodge Data & Analytics in 2006, we've seen that commitment grow. The study's recent findings reinforce this continued growth, with new homeowner feedback showing a desire and expectation that new homes be high-performing, particularly when it comes to energy conservation.”

Per the study, 54 percent of home builders and nearly 40 percent of remodelers are currently constructing or remodeling at least 16 percent of their homes green. By 2020, 81 percent of home builders and 74 percent of remodelers anticipate constructing or remodeling at the same level of green.

Key factors driving the growth of green are the association of green homes with healthier living and the increasing use of renewable energy. According to the study, nearly half of home builders and remodelers (48 percent) expect to be using solar photovoltaic and ground source heat pump technologies.

Net zero homes are also emerging as an important trend, with nearly a quarter (21 percent) of home builders having built a net zero home in the last two years.

Source: Dodge Data & Analytics

Published with permission from RISMedia.